New Hires at Condé Nast Entertainment Group
It looks like Condé Nast’s new Entertainment Group is taking shape. Today, its president Dawn Ostroff, the former CW and UPN head who was hired in October to help the company develop new revenue...
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The Suite Smell of Success
The economic recovery seems to have passed magazines by, but there’s one area that’s still growing: the corporate suite. At Condé Nast, Dawn Ostroff just hired three new evps as she builds out her new...
View ArticleCondé Nast Time Ends for Maurie Perl
Maurie Perl, the longtime chief spokeswoman at Condé Nast, is hanging it up after 21 years at the company. For 12 years, Perl built and oversaw the PR machine of the publishing company, reporting to...
View ArticleGlamour, GQ Roll Out Original Video Content
Nearly a year and a half after Condé Nast Entertainment launched under the auspices of Dawn Ostroff, the division finally began rolling out its first online video offerings this morning. Both GQ and...
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Meet the Most Powerful Woman at Condé Nast
Many at Condé Nast aren’t sure what Jill Bright does, but they are sure of one thing: She’s one of the most powerful people at the company.“So powerful, she’s scary” is actually how many describe...
View Article4 Necessary Components for Building an In-House Influencer Marketing Team
As influencer marketing has become an essential aspect of most companies' marketing programs, it's natural that many are considering building out a specific team dedicated to influencer collaborations....
View ArticleDespite Initial Negativity, Zion Williamson’s Blown-Out Shoe Actually...
On Feb. 20, 18-year-old basketball phenom Zion Williamson blew out his Nike PG 2.5 shoes during Duke's game against UNC, sending him off the court with a knee injury. This single broken shoe may have...
View ArticleJussie Smollett Won’t Appear in This Season’s Final 2 Empire Episodes...
Empire actor Jussie Smollett has been removed from Empire's final two episodes of the season. The news comes one day after his arrest, following Chicago police claims that he staged the assault he...
View ArticleNike Is Using Instagram’s IGTV to Share the Stories of Four Female Athletes
Nike and its longtime content agency, Conscious Minds, unveiled the Fight for Your Dream campaign, marking their next series of documentary-style athlete profiles on IGTV, Instagram's long-form content...
View ArticlePeople of Color Need to Be Given a Chance to Succeed in Adland Rather Than...
It's been an interesting 25-plus years as a black man in Adland, a journey that's taken me around the world and brought me both to the agency- and client-sides of the business. I suppose I could sum up...
View ArticleThese 3 Challenger Brands Have a Bigger Purpose Than Just Profits and Growth
In today's advertising and marketing landscape, there's no shortage of brands taking a stand for something bigger than the bottom line. For some, like Patagonia or Nike, those messages become iconic...
View ArticlePlexo Capital Partner Lo Toney on Why VCs Shouldn’t Treat CPG Brands Like...
As retail disruption increasingly pushes the consumer-packaged goods industry into direct-to-consumer and ecommerce channels, new brands in the space are looking more and more like tech startups....
View ArticleThis NYC Pop-Up Arcade Lets Visitors Experience Firsthand the Future of...
Some of the most compelling new story formats like virtual reality and immersive theater aren't always the most easily accessible. They're expensive, they require a lot of space, or they're complicated...
View ArticleBMF Co-Owner Sues Agency for Allegedly Demoting Her After Learning She Was...
An executive vice president and would-be head of sales for experiential agency BMF sued her employer this week, alleging its leadership violated several employment laws by demoting her and cutting her...
View ArticleCan YouTube Ever Be Completely Safe for Advertisers?
This week's YouTube brand-safety "furor" came to you via the comments section. And now not even seemingly innocent content on the platform is 100 percent safe for advertisers. This week again...
View ArticleBudweiser and Spike Lee Pay Homage to Jackie Robinson for the 100th...
Ahead of opening day festivities across Major League Baseball on March 28, Budweiser is debuting a new campaign celebrating the 100th anniversary of the birth of the most important player in MLB...
View ArticleGroupM Hires Nielsen Alum as Global Chief Product and Data Officer
WPP's GroupM has hired data mining pioneer Amit Seth as its global chief product and data officer. In the role, Seth will lead product development and foster strategic data partnerships for the...
View ArticleWant a Happy Cactus? Play It Rain Sounds, Says Spotify’s Life Hacks Campaign
Spotify isn't just a music streaming service--it's a tool for life. The tech company is out with a fresh campaign from agency Eleven. Titled "Just Add Spotify," it illustrates all the little (and...
View ArticleMcDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious
McDonald's menu items are so recognizable that people barely need to see them to know what they are. That's the upshot of a devious new outdoor and print campaign from TBWA \ San Juan, which features...
View ArticleSan Francisco Indie Shop Duncan Channon Acquires AG2 to Boost Its...
Today, San Francisco, Calif.-based Duncan Channon announced the finalization of its plans to acquire Los Angeles' A2G, a 14-year-old shop focusing on experiential work and social media strategy. The...
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